Campaign “Thrifting” Sebagai Solusi Limbah Fashion

نویسندگان

چکیده

Fenomena Fast Fashion merupakan praktik industri fashion yang menerapkan sistem mode berganti dalam waktu singkat. Cepat atau lambat dapat berdampak negatif bagi lingkungan. Perancangan ini berjudul Campaign Thrifting sebagai solusi Limbah bertujuan untuk membantu mengurangi dampak dari Fashion. adalah kegiatan membeli barang bekas, melalui masyarakat mengeksplor dengan bijak mode-mode tanpa harus baru. Metode perancangan digunakan metode kotak kaca biasa disebut glass box method. Glass method berfikir rasional secara objektif dan sistematis menelaah suatu hal. disusun menggunakan teori kampanye, gaya hidup, budaya globalisasi desain komunikasi visual. Video Stop Motion media utama tujuan agar lebih berpikir terbuka akan manfaat tahu cara memulai Thrifting. juga didukung berupa Poster, LED Screen, Instagram(Social Media), Masker, Reusable Bag, Pouch, Tumbler.

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ژورنال

عنوان ژورنال: Dekave: Jurnal Disain Komunikasi Visual

سال: 2022

ISSN: ['2087-9709', '2302-3228', '2685-6093']

DOI: https://doi.org/10.24036/dekave.v12i2.117314